Online casino platform and solutions provider Aspire Global Plc (ASPIRE.ST) has integrated a new “comprehensive” CRM (customer relationship management) system, AspireEngage,” significantly enhancing its AspireCore iGaming platform (PAM).
Powered by Exponea, the customer data platform [AspireEngage] encompasses a broad range of services to provide an enhanced player journey and heightened customer satisfaction.
Operator upgrades:
Through the user-friendly system, which offers “real-time top-level marketing capabilities,” operators are able to refine their approach in the areas of player engagement, including user segmentation, personalized messaging and bonus management. In addition to operators being able…