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Average total spending predictions clocked in at $525, a 20 percent increase from last year’s figure of $430.The survey of consumer spending intentions and trends also found that online retailers and mass merchant stores hold spots as the top two shopping destinations, with an annually growing lead. They are followed by department stores and off-price retailers.

In addition, the survey found that the number of shoppers buying on their phones has increased from 59 percent to 67 percent, but most online shoppers still plan to make purchases via their computers. Two thirds of those polled said they research gifts online before buying. Despite the numbers, survey experts say this is not the time for brands to underestimate the importance of physical interaction with shoppers. “Alt…